This study investigates how moral values structure the left/right identification of citizens. Specifically, this chapter reconnoitres how moral attitudes relate to the political fringes on both sides compared to economic attitudes. Using pooled data drawn from the World Value Survey (WVS) and the European Value Survey (EVS), this chapter calculates point-biseral correlation coefficients for 12 European countries at different points in time (1982-2014). The findings indicate that (1) both cultural and economic aspects determine mass political identification, (2) the significance of cultural aspects seems higher in traditional countries, (3) all influences remain largely stable over time. In addition, (4) this chapter identifies an unexpected pattern: while the economic dimension structures the political realm quite evenly, moral orientations seem to be divided into the grqmoral universalists’ on the left pole and the grqmoral conservatives’, who consider themselves as either moderate or rightist.